JetBlue decided to give a plane full of people a round trip ticket to a destination of their choice. The catch? The entire plane had to vote unanimously on one destination! This is one of our favorite campaigns because in a time where politics often divide the country into two unyielding sides, JetBlue proved that people really are willing to compromise for the greater good. It’s a feel-good campaign that’s super shareable – and that’s awesome experiential marketing for travel!